I started with $300 and a handmade headband. No investors. No connections. Just big vision and even bigger grit. Within three years, I turned that scrappy startup into a $12 million e-commerce brand...bootstrapped, scaled, and sold.

But behind the scenes? I was burning out. After a major health scare forced me to step away, I realized success at the cost of your peace isn’t success at all.

Now, I help brand founders scale with soul.
Not with hustle 'til collapse…
But with strategy, aesthetic authority, and legacy-led systems that sell without the burnout.

I’m here to show you that you can build big while living well.
And it all starts with branding that feels like velvet and moves like fire.