When your brand becomes irresistible, sales become effortless
When your brand becomes irrisistible, sales become effortless
Anything can become a best seller with the right messaging.
When your brand oozes desire, through every word, every image, every detail, you don’t have to fight for sales. Your audience feels pulled in, captivated, and ready to buy without hesitation.
Black Velvet Branding shows you how to create that magnetic allure, transforming your brand into something they can’t scroll past, can’t forget, and can’t resist buying from. Because when your brand seduces, your sales flow naturally.
Effortlessly.
Endlessly.
Inside
Black Velvet Branding
Phase 1:
Ignite Irresistible Desire
Learn the secrets of human desire and position your brand so customers feel they HAVE to have it. No questions, no hesitations. You’ll stop blending in and start commanding higher prices, more attention, and instant “add to cart” energy.
When your brand sparks emotional desire, you stop chasing sales and start attracting more money with ease.
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Phase 2:
Seduce with
stories that sell
Turn your story and messaging into a sales machine. Every word you write, from captions to product pages, will captivate, connect, and convert like clockwork.
Messaging that seduces makes every email, post, and product irresistible, meaning more clicks, more customers, and more profits in your pocket.
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Phase 3:
Captivate on sight
Design a visual brand and content strategy so magnetic customers can’t scroll past (and don’t even bother comparing you to anyone else). Your aesthetic and content will radiate value and make your products feel worth every penny.
When your brand looks expensive and aligned, your sales flow faster, your prices feel justified, and conversion rates soar.
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Phase 4:
Cult-worthy obsession
Transform first-time buyers into loyal superfans who spend more, buy often, and bring their friends. You’ll create an unforgettable experience that keeps your brand (and sales) top of mind.
Repeat customers are the easiest money you’ll ever make, and this phase shows you how to keep the repeat buyers at an all-time high.
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Turn What You Sell Into What They Can’t Live Without
You don’t need to run more ads. You don’t need to post 3 times a day. And you definitely don’t need to hustle harder to convince people to buy.
The real secret?
Take your existing products and turn them into something so irresistible, so unforgettable, that people can’t say no.
When you craft a crave-worthy brand, your products stop feeling like “just another option” and start feeling like the ONLY choice.
Through seductive messaging, magnetic visuals, and positioning that taps into your customer’s deepest desires, you can transform what you already sell into an irresistible masterpiece they’re proud to pay for (and come back for again and again).
Because when your brand creates desire, sales stop feeling like a fight and start flowing freely.
Hi, I'm Leah
Top Colorado CEO
Shopify Sales Pro
marketing master
You may know me as the serial entrepreneur and brand strategist who scaled a handmade product to over $12 million in sales through seductive marketing. Now I help other brand owners like you transform bland stores into bold, irresistible brands that drive traffic, sales, and serious customer obsession.
trusted by:
Highly craved brands have superior swagger
You can have the most beautiful, high-quality product in the world, but if your messaging doesn’t seduce your customer, they’ll keep scrolling, and your sales will suffer.
Black Velvet Branding teaches you how to stop the scroll and spark that "I need this NOW" feeling in your audience. You’ll learn how to craft words, visuals, and stories that create instant desire, no matter what you’re selling.
Once you understand how to captivate your customers through strategic, seductive messaging, everything in your business gets easier: your content starts working harder for you, your conversions climb, and your customers keep coming back for more.
This is the secret to building a brand that people can’t stop thinking about (and buying over and over again).
The Velvet Formula
01
Phase one
Seduction + Positioning
Learn your brands seduction archetype. When you know your archetype and position, you stop competing on price and start commanding premium sales because you’re selling a feeling, not just a product.
02
Phase two
Storytelling That Sells
When your words do the heavy lifting, your content starts converting more browsers into buyers, turning every post, page, and email into a money-making asset.
03
phase three
Captivate + Convert
When your brand looks like a dream, people trust it faster, desire it more, and are willing to pay higher prices, while your content quietly drives sales around the clock.
04
Phase four
Keep Them Craving More
It’s 5x cheaper to sell to someone who already bought from you. This phase shows you how to make them come back again and again, increasing lifetime value & long-term revenue.
Before Black Velvet Branding:
You’re posting every single day, trying to keep up: writing captions, filming reels, sending emails, but it feels like you’re shouting into the void + getting ignored.
Your engagement is embarrassingly low. A few likes here and there. You see people visiting your site, but they don’t add to cart. Or worse...they add… then vanish.
You’re exhausted. You’re hustling harder than ever, but nothing seems to move the needle.
You start to wonder: Is it my product? Am I just not cut out for this?
After
Black Velvet Branding:
Your audience hangs on your every post. They save your content, share it with their friends, and flood your DMs with “When does this drop?” and “I need this now!”
Your engagement skyrockets because people feel something when they see your brand now... curiosity, excitement, desire.
Your conversions? Through the roof. Every post, every ad, every email becomes magnitudes more profitable.
And you? You’re no longer scrambling. Every post, every email, every product page feels effortless because you finally know how to talk to your customer in a way that seduces them.
You’ve stopped chasing sales, because now, sales chase you. You win.
If you're not selling emotions, you're not selling anything.
FAQ
When does Black Velvet Branding officially open its doors?
Tuesday, July 22. Early bird discounts will be available prior to this date.
I have a digital product/service. Will this work for me?
Although this program is designed for e-commerce brands, the information will still apply and be beneficial for you.
Who is this class for?
Black Velvet Branding is for current brand owners who are tired of being overlooked online. If you're struggling with low sales, low traffic, low engagement, or a brand that feels... kinda forgettable, this is for you. Whether you're making your first few sales or already scaling, if you want to create a brand that triggers obsession and action, this program is for you.
Do you provide refunds?
Because of the instant digital access and to protect the integrity of the trademarked assets inside, we do not offer refunds. That said, I’m confident this program will give you the clarity and tools you need to transform your brand.
Is this material already inside Brand Builder Academy (BBA)?
No.
This is a more advanced and in-depth deep dive into seduction branding: the psychology, the aesthetic, the messaging, and the conversion tactics that aren’t covered inside BBA. BBA focuses on foundational brand setup and launching. Velvet Branding focuses on turning your existing brand into an attention-grabbing, sales-triggering machine.
Once I'm in, how long do I have access for?
Forever.
